Amazon Prime Day 2017 is officially underway, and right off the bat we have a great Amazon Kindle Paperwhite e-reader deal. But you have to act fast.
Amazon Kindle Paperwhite is $30 off until midnight, meaning you only pay $89.99 for the best-selling Amazon e-reader. That's a steep price drop from the normal Kindle Paperwhite price of $119.99.
This isn't a refurbished model either, as we saw with an earlier-yet-still-excellent Kindle Paperwhite deal. The Kindle Paperwhite on sale now is a brand-new model, and it's very first owner could be you.
The Kindle Paperwhite deal is live for the next six hours only, and you'll need to be a Prime member in the US or a Prime Student member to score this bargain.
Amazon Kindle Paperwhite deal on Prime Day
The Kindle Paperwhite is just one of the Amazon devices seeing prices slashed this Amazon Prime Day, which, though technically not until July 11, really began at 6pm PT / 9pm ET tonight and lasts a full 30 hours.
The Amazon Echo speaker has had its price dropped by 50%, going from $179.99 to just $89.99. And that's just to start.
The Kindle Paperwhite boasts a 300 pixel-per-inch display, giving its screen the pop of the Kindle Voyage and Kindle Oasis without the steeper price.
It's the perfect device to power through your summer reading list, and now's a great time to buy a Kindle Paperwhite while saving some cash.
Just remember: This Amazon Kindle Paperwhite deal ends at midnight.